Melissa Lounge By Rosenbaum

Rosenbaum pulls out all the stops once again with his design of the Melissa Lounge for Sao Paulo Fashion Week.

Despite the chaotic nature of the circus-themed interior, the Melissa Collection stands strong as the star in this parade. Rosenbaum entices the audience with this captivating expression of the Brazilian footwear brand, where the shoes become ‘trapeze-swingers’ in the collection’s own performance. Dramatic stage lighting completes the picture, and draws the visitor in to view the products on display.

With the potential for over-stimulation high in the nature of the design, the palette remains relatively neutral in grey, white and silver, drawing attention to the shoes themselves, and to the neon-lit logo, which reflects onto the space and brings it to life with light.

www.rosenbaum.com.br | Posted by Shonquis Moreno | Photos courtesy of Design Milk 

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