Octium Jewelry By Jaime Hayon

Jaime Hayon's latest interior is luxury shop Octium Jewelry in Kuwait, which features the work of a very exclusive selection of artists and designers.

Hayon�s design for this project is a new approach to interior design, says the press release. Tradition, modernity, the use of noble materials and technology are all harmoniously combined in this fantastical space.

One of the most important characteristics of this project is the division of areas and the ways or displaying the jewelry. There are many different approaches and ways to visualize and offer jewelry to the client. This creates a strong appeal for the viewer as the journey through the interior is anything but monotonous.

After passing through a very masculine fa�ade in St. Laurent dark marble and an impressive brass door, one enters a surprisingly contrasting interior that is completely organic and very soft, like a woman's skin. The use of feminine shapes is a constant all throughout the project. Inspired on traditional mediterranean constructions, where lime was used for finishes to give an organic feel to interiors, there are no corners inside the shop.

Innovation and detail are key to the project's conception. Almost every single element was custom designed and made for the project. From a very theatrical large furniture where ceramic lamps fall inside the display elements like act of magic - where each microworld is used to present a selection of work from a particular designer, to a 7 meter centipede like display element made in natural walnut and brass crutch like legs that honor Dali's influence.

There is a striking central area with a very complex multilegged rounded table with springing cylinders that exhibit jewelry and a light installation on top of this element where cylinders of different diameters hang from the ceiling like stalactites. There are also two desk environments that allows us to experience a more traditional jewelry exploration experience in comfort.

Everything from furniture, chair finishes, lamps, handles, was custom designed and made specially for Octium. The use of contrasting finishes like glossy lacquered woods, natural walnut, shiny ceramics and luxurious fabrics, give a general feel of tradition and technology joined in a balanced proportion. Octium is yet another one of these special Hayon interiors where fantasy and imagination meet functionality and quality.

www.hayonstudio.com | Posted by Merel Kokhuis | Photos courtesy of Hayon Studio