Restyled Store By Karim Rashid

Shelving system.

Karim Rashid gave the Vesna youth store in Moscow a new, flashy interior.

The Russian store offers 45.000 items for sale including clothes (for both men and women), gadgets, CDs, books and magazines.

To display all these items, Karim Rashid used several objects, all featured with round curves and bright colours. To match with the garment, the objects can be classified with racks or shelves, just as the colour combinations are adjustable.

The rest of the interior also had a major transformation. The Vesna shop now also features:
- A wall of LED tiles showing constantly changing artwork and images.
- A pink bar that provides more than 25 people to relax themselves during shopping.
- Customised wallcovering by Karim Rashid himself.
- A white ceiling with lime light strokes, that guides customers through the shop.

Karim Rashid about the Vesna project: �I tried to get rid of class, elitism, mass, and conventions, instead I tried to mix high art with low art. To create a world without racial or economic differences. This project is based on diversity, variety, multiplicity, and change.�

Posted by Roos Slot